Gain a Competitive Edge with the Business Skills Employers Need

The Bachelor’s Degree in Business Management introduces students to the various functional areas of business organizations: finance and accounting, human resources, marketing, and information systems. In addition, the curriculum facilitates the development of leadership skills and core competencies in critical thinking and problem solving, project management, communication, teamwork, and ethics. Additionally, the program is designed to meet the increasing industry demand for business professionals with specialized skills, like data analysis. Bryan University delivers this program through dynamic, adaptive, experiential learning that includes personalized instruction and coaching.

Locations:
Program offered 100% online.

Program credits:
To complete the program, students must earn a minimum of 120 semester credits. Generally, students take two courses at a time over an eight week time period. Two eight week time periods constitute a semester.

Transfer credits:
If you apply to Bryan University with prior college credits and/or a degree, we’ll accept as many credits as possible to validate the hard work you’ve already completed. If you complete a Bryan U associate degree or undergraduate certificate, these credits are transferable to a higher degree, such as a bachelor’s degree.

UNV-101S—Student Success and Technology Foundations—3.0 credits
A course covering the information and skills needed to succeed in academic studies, including study skills, setting academic goals, managing time, and technology skills such as word processing and presentations.

BHA-120—Architecture and Infrastructure in Computer Systems—3.0 credits
The core concepts of systems architecture and IT infrastructure underlie all technology driven organizations. Participants will gain an understanding of the components of the IT architecture, how computer infrastructures support and enable enterprise goals, and how IT systems are managed.

BHA-205—Analytic Tools—3.0 credits
Industry has developed from paper-based, isolated practices to connected systems that acquire and store electronic data, which can be used to help manage organizations. In this course, students learn how to use specific, popular analytic tool(s) to organize, analyze and display data.

BHA-215—Database Systems—3.0 credits
Data obtained within the organizational departments and across the enterprise must be stored and organized in a structured environment that enables reliable access, analysis, and reporting. Students will learn the fundamentals of modern database systems and be introduced to structured query language (SQL).

BHA-305—Project Management—3.0 credits
Today’s business organizations require accelerated change from technological, economic and compliance pressures, and demands for cost savings while improving outcomes. These projects demand careful planning and ongoing management. In this course, students learn the principles of project management, as well as using popular project management tools to create, track and manage projects.

BHA-415B—Business Intelligence Tools—3.0 credits
Cutting-edge organizations are at the forefront of data revolution and have realized the advantage of transforming raw data into meaningful and useful information. Such vast stores of data challenge the organization to identify what data are important and actionable, and to develop meaningful ways to display complex data. This course introduces students to the discipline of, and the use of tools for business intelligence.

BHA-425—Analytic Tools II—3.0 credits
Today’s organizations have developed from paper-based, isolated practices to connected systems that acquire and store electronic data, which can be used to help manage enterprises. As a continuation of BHA-335, students learn additional methods for using a specific, popular analytic tool(s) to organize, analyze, and display data.

BHA-440—Applied Capstone—3.0 credits
Practical experience is an important characteristic for employment within the thriving business sector. Students will apply their data and analytic skills and tools to solving a real-world problem using data stored and managed within a live informatics repository. Student will present their results for students and faculty to review.

BMA-100—Introduction to Business—3.0 credits
Complex marketplaces require businesses to use data and analytics to address regulatory, market, consumer and operational challenges. This course provides students with the foundations of business organization and operations
to provide a foundation for students to use when analyzing data to uncover actionable information for the enterprise.

BMA-110—Information Management—3.0 credits
Managing information is critical for today’s organization. Information management consists of acquiring information from multiple sources, managing the data, and appropriately distributing the information to personnel. Students will be exposed to processes, tools, and techniques that will help them become managers that can effectively meet these challenges.

BMA-120—Micro/Macro Economics—3.0 credits
This course covers the basic principles of economic behavior of businesses, consumers, and government agencies. During this course, the student will be exposed to core ideas such as supply, demand and market equilibrium, competition, elasticity, inflation, monetary system, foreign exchange and trade.

BMA-130—Introduction to Marketing—3.0 credits
Organizational branding is a key strategy used by business to distinguish themselves from their competitors and create a perception in the minds of their consumers. This course serves as an overview of marketing principles that orient the organization through understanding and communicating to the needs of its target consumers. Students will explore current marketing concepts and their application in modern business.

BMA-140—Foundations for Accounting—3.0 credits
This course provides students with a functional knowledge of basic accounting principles to facilitate their interpretation of financial statements. Students will also be introduced to the methods for summarizing, analyzing and reporting financial data for business decision-making.

BMA-200—Management Principles—3.0 credits
Successful management is rooted in forming essential behaviors associated with leading an organization and its people. During this course, the student will understand basic management principles and functions required within small and large organizations and be introduced to business application models. This course will emphasize critical thinking and solving real-world problems.

BMA-210—Business and Contract Law—3.0 credits
This course provides students with a survey of the principle areas of business law, exploring the relationship between business and the law with respect to torts, crimes, intellectual property, contracts, negotiable instruments, agency, employment, and forms of business organization. Students also explore the relationship between business and the law with respect to ethics and social responsibility, government regulation, personal property, real property, and international trade. Students will gain an overview and understanding of a contractual relationship/agreement, applicable laws related to contract negotiations and terms, and the available remedies if the relationship/agreement is breached.

BMA-220—Introduction to Human Resource Analytics—3.0 credits
Businesses rely on employees to design, implement and evaluate the policies and procedures of the business. As such a vital resource, organizations need to have a clear understanding of how to recruit, evaluate, hire, promote, and compensate employees. The course examines the tools and techniques available to collect, manage and analyze data to evaluate how a can improve their relations with employees, and how employees contribute to the organization.

BMA-230—Finance Principles—3.0 credits
This course is serves as a foundation for principles, techniques and aspects of financial management. Areas of study include effective management of business funding to effectively accomplish the goals of the organization. Students will learn how to plan, organize, control, and direct financial objectives for the enterprise.

BMA-310—Quality and Process Improvement—3.0 credits
Quality and process improvement is an essential strategy for modern organizations. Seeking systematic and continuous actions lead to measurable improvement of operations and customer satisfaction. In this course, students learn the characteristics of quality, the variables that affect quality, and how process improvement can include outcomes.

BMA-330—Operations Management—3.0 credits
Enterprises attempt to fulfill their missions in a complex world of regulations, changing consumer demographics and expectations, and fierce worldwide completion for both customers and resources. Business must optimize their operations to meet the demand of a complex marketplace. In this course, students learn about the stages of business operations, opportunities for improving processes, and the tools and techniques that are available to analyze operations.

MGT-240—Business Ethics—3.0 credits
This course provides students with the tools necessary to examine moral problems and make effective decisions on ethical issues faced in the workplace. Topics considered include discrimination, affirmative action, sexual harassment, informational privacy, drug testing, ethics in advertising, business and the environment, and global ethics. Emphasis will be placed on the study of the ethical values, principles, and theories pertinent to management. Students will also examine social responsibilities of managers in the workplace.

MGT-305—Leading Organizations—3.0 credits
This course focuses on management skills 21st century leaders need to be successful. Emphasis is on the difference between managing and leading. Topics include: leadership skills, diversity, communication, organizational culture and change management.

MGT-320—Organizational Communication—3.0 credits
This course provides an overview of the mechanics and politics of organizational communications. Students will learn theories of organizational communication and have practice in applying these theories to business situations. The course will cover both external and internal communications, as well as leadership and cross-functional communications.

MGT-350—Organizational Behavior in Management—3.0 credits
The purpose of this course is to develop student skills in applying theories and concepts of organizational behavior to enable the student to identify and resolve behavioral issues within global organizations. Topics include factors affecting individual and group motivation in the workplace, development of effective groups and teams, organizational cultures, ethical issues in organizational behavior, as well as organizational behavior issues in global organizations.

MGT-360—Human Resource Management—3.0 credits
This introductory course to human resource management examines the role and functions of both members and leaders within an organization. Exposure to areas critical to modern day leadership includes counseling, training and development, recruiting, retention, compensation, and diversity in the workplace. Role-playing and class discussion is encouraged to stimulate intellectual growth and human resource management awareness.

MGT-441—Negotiation and Conflict Management—3.0 credits
Conflict is inherent in all organizations and is often driven by the competition for limited resources and power. This course is an introduction to the sources and types of internal and external conflicts, and the strategies for understanding and managing these conflicts.

MGT-442—Leading Diverse and Dispersed Teams—3.0 credits
We have become a global economy, and as a result are operating across different time zones and cultures. Future leaders will need to have skills to create and lead both diverse and dispersed workforces. In this course, students will learn about the challenges of managing in a global economy by reading case studies demonstrating how some organizations have successfully addressed these new leadership challenges.

MGT-443—Supply Chain Management—3.0 credits
In this course, students study the following supply chain functions: logistics, operations, purchasing/sourcing, transportation, inventory and warehouse management. The use of analytical tools to guide decision-making is emphasized.

MGT-444—Strategic Management—3.0 credits
This course is an examination of strategic management concepts. Students will study the strategic planning process, which includes creating goals, making decisions, taking actions, and analyzing results. The benefits of strategic planning will be identified and distinguished from operational planning. Through discussions, exercises and assignments, students will practice using analytical tools to critically assess an organization’s internal and external environments, competitive opportunities, and threats. Students will be expected to recommend an appropriate organizational strategy, while at the same time critically analyzing other strategic approaches.

Business Intelligence Elective Concentration Course Descriptions

BMA-240—3.0 credits Survey of Accounting Analytics—3.0 credits
Although business are accustomed to using the standard financial statements (e.g., balance sheet, profit and loss statement, budget, accounts receivable and revenue and expenses) to report on financial activities, businesses seek additional targeted, timely and actionable data. In this course, students will study tools and techniques that can applied to accounting data to provide information for managing risk, improving business processes and efficiency, reducing operating costs, and optimizing the business.

BMA-300—3.0 credits Using Analytics to Improve Business Processes—3.0 credits
Businesses must understand how their policies, processes and operations affect the organization’s performance. Businesses face the challenge of making decisions in the face of risk at every step of conducting their activities. This course examines how businesses can use data to align supply and demand and to evaluate alternative courses of action. The course examines the tools and techniques available to collect, manage, and analyze data to achieve a clearer understanding of a company’s operations.

BMA-320 – Introduction to Consumer Metrics – 3.0 credits
Businesses must understand how their policies, processes and operations affect the organization’s performance, which means both understanding the needs, and meeting the demands, of its customers. Businesses face the challenge of making decisions despite risk at every step of conducting their activities. This course examines how businesses can use consumer data to align supply and demand and to evaluate alternative courses of action. The course examines the tools and techniques available to collect, manage, and analyze data to achieve a clearer understanding of a company’s operations.

BHA-300—Quantitative Research Methods—3.0 credits
The adage “if you can’t measure it, you can’t manage it,” has become increasingly important as organizations move from disconnected internal systems to a connected, integrated, data-driven system. This course introduces students to the quantitative methods used to organize, analyze, and report data.

BHA-425—Analytic Tools II—3.0 credits
Today’s organizations have developed from paper-based, isolated practices to connected systems that acquire and store electronic data, which can be used to help manage enterprises. As a continuation of BHA-335, students learn additional methods for using a specific, popular analytic tool(s) to organize, analyze, and display data.

BHA-440—Applied Capstone—3.0 credits
Practical experience is an important characteristic for employment within the thriving business sector. Students will apply their data and analytic skills and tools to solving a real-world problem using data stored and managed within a live informatics repository. Student will present their results for students and faculty to review.

Data Analytics Elective Concentration Course Descriptions

BHA-315—Database Management Tools—3.0 credits
Data obtained within organizational departments and across the enterprise must be stored and organized in a structured environment that enables reliable access, analysis, and reporting. Students will learn the fundamentals of a modern database management tool used to access, analyze, report and modify data.

BHA-400—Applied Databases: Structured Query Language (SQL)—3.0 credits
Organizations require quality data that are readily available, in a standard format, and reliably accessible to permit analysis and reporting. Relational databases are one of the major repositories for data, and the Structured Query Language (SQL) language is used to access, manipulate and manage that data. Students are taught to use SQL to store, retrieve, manipulate, and analyze data.

BHA-420—Database Management Tools II—3.0 credits
Increased regulatory and accrediting compliance, as well as a more competitive marketplace with demands for concomitant cost-control and improved outcomes, require robust methods of accessing, analyzing, and reporting. In this course, students examine the use of dedicated reporting applications as tools to produce sophisticated reports and data displays.

BHA-435—Analytic Tools: Advanced Methods—3.0 credits
As organizational data has grown in volume and complexity, analytic tools have evolved additional capabilities to deal with these increased requirements. In this course, students learn to use advanced analytic functions to analyze data.

BHA-425—Analytic Tools II—3.0 credits
Today’s organizations have developed from paper-based, isolated practices to connected systems that acquire and store electronic data, which can be used to help manage enterprises. As a continuation of BHA-335, students learn additional methods for using a specific, popular analytic tool(s) to organize, analyze, and display data.

BHA-440—Applied Capstone—3.0 credits
Practical experience is an important characteristic for employment within the thriving business sector. Students will apply their data and analytic skills and tools to solving a real-world problem using data stored and managed within a live informatics repository. Student will present their results for students and faculty to review.

Note that courses are subject to change based upon employer needs and marketplace requirements. The most up-to-date course descriptions and textbook information can be found in the Bryan University Course Catalog.

Tuition Lock Guarantee
Bryan offers affordable tuition rates for all students, no matter where they reside. We don’t differentiate between residents or non-residents. We also lock-in your tuition rate when you enroll, so you can rest assured that your tuition will never increase over the length of your program.

Tuition Goes Down the Longer You’re in School
We understand the importance of helping you stay in school and graduate successfully. To help motivate you, we provide tuition discounts the longer you’re in school.

Financing Options Available
As an accredited institution, students of Bryan University who are residents of the United States may qualify for federal financial aid. Our team of dedicated financial advisors can also help you understand what other options are available to you. To learn more, please visit our financial aid page.

For students who are veterans or active duty members of the U.S. military, you may also use your military educational benefits, if qualified. Please see our military benefits page for more details.

You may also complete the Request Information form or call us at 888-768-6861 to receive immediate assistance.

For more information about our graduation rates, the median debt of students who completed the program and other important information, please click here.