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Gain a Competitive Edge with the Business Skills Employers Need

Bachelor of Science in Business Management

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Career Outlook and Growth

With a Bachelor’s Degree from Bryan University in Business Management, you’ll gain a unique skillset and prepare for a fulfilling career in a growing industry.

Expanding Careers

Careers for General and Operations Managers are on the rise. Jobs are expected to grow through the year 2030 at a rate of 5%-10%, with expected job openings in the US of 229,600.1

Earning your degree now means you’ll be ready for the jobs of the future.

Career Opportunities

As a graduate of the Bachelor’s Degree in Business Management, you may seek career opportunities2 such as:

  • Business Manager
  • Operations Manager
  • Marketing Manager
  • Finance Manager
  • Retail Manager
  • Reporting Analyst
  • Business Intelligence Analyst
  • Business Management Analyst
  • Self-Employed

Diverse Employers

Business Management graduates have a range of potential employers who need college-educated professionals to support managing daily operations and improving outcomes. Examples of these employers may include:

  • Business consulting groups
  • Federal, state, and local government agencies
  • Finance and insurance firms
  • Manufacturing and production facilities
  • For-profit and non-profit enterprises
  • Service industries
  • Retailers

Program Overview

Designed by industry experts and developed in collaboration with our distinguished Board of Advisors, the Bachelor of Science in Business Management provides you a broad range of skills and focuses on connecting  you to the industry with simulated real-world experiences. Your professors will include experts in the field of business management, operations, and business intelligence.

Additionally, since the Bryan University Business program is aligned with current competencies required by the modern business marketplace, you can be assured of learning the skills employers demand. Upon graduation, you’ll be immediately prepared for the job market.

Gain Specialized Skills Employers Need

In today’s business environment, college graduates should be equipped with the right technology expertise, problem solving skills, and leadership acumen. As a Bryan University business student, you’ll build a solid foundation of knowledge in business from faculty who have real-world experience, plus you’ll learn critical competencies that employers need, such as:

  • Leadership and management
  • Finance and accounting
  • Human resources
  • Marketing
  • Business law and economics
  • Organizational behavior
  • Speaking and presenting
  • Ethics

Bryan University also provides specialized skills and benefits as part of the core curriculum, such as:

  • Project management
  • Business process and quality improvement
  • Reporting and business intelligence
  • Technologies such as Excel
  • Real-world case study approach
  • An Applied Analytics Capstone Case Study where you’ll solve a real-world business challenge using the tools and techniques learned in class
  • A portfolio of your work that demonstrates your skills to future employers
  • All courseware and books are included in tuition

Two Concentrations to Choose From

In addition to the core courses, students of the Bachelor's Degree in Business Management can choose from one of the following two concentrations to gain a deeper level of expertise:

Business Management Concentration

  • Strategic decision-making
  • Leading diverse teams
  • Negotiation
  • Conflict management
  • Supply chain management

Data Analytics and Business Intelligence Concentration

  • Analyzing business data using Excel
  • Presenting and interpreting information
  • Using information for strategic decision-making
  • Quantitative statistics and research methods
  • Reporting and data visualization

An Online Learning Experience Personalized to You

Our dynamic experiential learning model (DeXL) contains cutting-edge curriculum combined with computer-based learning tools, allowing you to learn smarter and retain more. You’ll receive a personalized learning experience, which includes:

  • Individual coaching meetings with instructors when you want them, and instructors who reach out to you if they see you need help
  • The flexibility to accelerate assignment due dates and select from a variety of assignment options to fit your schedule and learning style
  • A mastery-based learning environment giving you the option to improve grades by re-taking assignments based upon instructor feedback
  • Cutting-edge technologies such as Cerego, an electronic textbook platform that identifies your current knowledge level and highlights only the information you need, saving you time and improving the learning experience
  • Meaningful, interactive conversations with your peers and faculty
  • Real-world experiences using simulated work environments
  • Weekly live, interactive online events such as industry speakers, faculty coaching sessions, and helpful workshops that are all recorded in case you miss the event and need to watch it later

Connect with an Online Community Like No Other

Connect with faculty, peers, and student support conveniently from your smart phone, tablet, or computer with BryanConnect, our online user-friendly community. At Bryan, we don’t think online learning means learning alone. You’ll become part of a vibrant community of your fellow students, alumni, instructors, and others, who provide support and celebrate your success along the way. You’ll not only develop colleagues who will help coach and assist you during your college experience, but you’ll also build a professional network—for life.

Career Services for Students and Graduates

You’ll receive a dedicated career services advisor that provides job search assistance, job networking best practices, interview preparation, and helps you create an eye-catching resume.

For more information about our graduation rates, the median debt of students who completed the program and other important information, please visit our consumer information page.


1 Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2021-22 Edition. Also see Sites visited on 1/17/2022. Also, job market conditions are dynamic and can change. This data is not intended to predict the market conditions that will be present when you graduate from your program and may differ based on your geographic location and other factors.

2 Example occupations shown herein do not imply a guarantee of employment. Students are responsible for conducting occupational research for their chosen program. Employers have unique hiring practices and job-specific requirements, which may include years of experience for manager positions. Graduates with little to no prior experience should expect an entry-level position.

Program Details​

Objectives & Courses
Locations & Credits
Program Faculty
General Education Faculty
Admission Requirements
Affording College


The Bachelor of Science in Business Management (BSBM) degree introduces students to the various functional areas of business organizations: finance and accounting, human resources, marketing, and information systems. In addition, the curriculum facilitates the development of leadership skills and core competencies in critical thinking and problem solving, project management, communication, teamwork, and ethics. Additionally, the program is designed to meet the increasing industry demand for business professionals with specialized skills such as data analysis. Bryan University delivers this program through dynamic, adaptive, experiential learning that includes personalized instruction and coaching. Following the completion of the program, new graduates will possess a deep understanding of the concepts and theories associated with business and will be able to:

  • Demonstrate problem-solving skills within various disciplines of business: management, marketing, accounting, economics, and finance.
  • Develop inclusive and comprehensive solutions to business problems through evaluation of relevant information.
  • Identify appropriate data and their sources for a given business problem or inquiry.
  • Develop analytic and organizational strategies to improve an organization's efficiency through reduced costs and increased revenues.
  • Use popular analytical and reporting tools to address enterprise challenges.
  • Apply quantitative research and reasoning and appropriate displays of data to satisfy a business need.

All students in the Bachelor of Science in Business Management complete a core curriculum in management principles, marketing, finance and accounting practices, and analytic tools and techniques to turn business data into actionable information. Students can follow one of two program pathways: Business Management or Data Analytics and Business Intelligence. Both program pathways are the same length and total credits. Students must complete all core business courses prior to starting elective concentration courses.


UNV-101S—Student Success and Technology Foundations—3.0 credits
A course covering the information and skills needed to succeed in academic studies, including study skills, setting academic goals, managing time, and technology skills such as word processing and presentations.

BHA-120—Architecture and Infrastructure in Computer Systems—3.0 credits
The core concepts of systems architecture and IT infrastructure underlie all technology driven organizations. Participants will gain an understanding of the components of the IT architecture, how computer infrastructures support and enable enterprise goals, and how IT systems are managed.

BHA-205—Analytic Tools—3.0 credits
Industry has developed from paper-based, isolated practices to connected systems that acquire and store electronic data, which can be used to help manage organizations. In this course, students learn how to use specific, popular analytic tool(s) to organize, analyze and display data.

BHA-215—Database Systems—3.0 credits
Data obtained within the organizational departments and across the enterprise must be stored and organized in a structured environment that enables reliable access, analysis, and reporting. Students will learn the fundamentals of modern database systems and be introduced to structured query language (SQL).

BHA-300—Quantitative Research Methods—3.0 credits
The adage “if you can’t measure it, you can’t manage it,” has become increasingly important as organizations move from disconnected internal systems to a connected, integrated, data-driven system. This course introduces students to the quantitative methods used to organize, analyze, and report data.

BHA-305—Project Management—3.0 credits
Today’s business organizations require accelerated change from technological, economic and compliance pressures, and demands for cost savings while improving outcomes. These projects demand careful planning and ongoing management. In this course, students learn the principles of project management, as well as using popular project management tools to create, track and manage projects.

BHA-405—Quantitative Research Methods II—3.0 credits
The adage “if you can’t measure it, you can’t manage it,” has become increasingly important as organizations move from disconnected internal systems to a connected, integrated, data-driven system. As a continuation of course BHA-300, this course introduces students to the quantitative methods used to organize, analyze and report data.

BHA-415B—Business Intelligence Tools—3.0 credits
Cutting-edge organizations are at the forefront of data revolution and have realized the advantage of transforming raw data into meaningful and useful information. Such vast stores of data challenge the organization to identify what data are important and actionable, and to develop meaningful ways to display complex data. This course introduces students to the discipline of, and the use of tools for business intelligence.

BHA-425—Analytic Tools II—3.0 credits
Today’s organizations have developed from paper-based, isolated practices to connected systems that acquire and store electronic data, which can be used to help manage enterprises. Students learn additional methods for using a specific, popular analytic tool(s) to organize, analyze, and display data.

BMA-100—Introduction to Business—3.0 credits
Complex marketplaces require businesses to use data and analytics to address regulatory, market, consumer and operational challenges. This course provides students with the foundations of business organization and operations to provide a foundation for students to use when analyzing data to uncover actionable information for the enterprise.

BMA-110—Information Management—3.0 credits
Managing information is critical for today’s organization. Information management consists of acquiring information from multiple sources, managing the data, and appropriately distributing the information to personnel. Students will be exposed to processes, tools, and techniques that will help them become managers that can effectively meet these challenges.

BMA-120—Micro/Macro Economics—3.0 credits
This course covers the basic principles of economic behavior of businesses, consumers, and government agencies. During this course, the student will be exposed to core ideas such as supply, demand and market equilibrium, competition, elasticity, inflation, monetary system, foreign exchange and trade.

BMA-130—Introduction to Marketing—3.0 credits
Organizational branding is a key strategy used by business to distinguish themselves from their competitors and create a perception in the minds of their consumers. This course serves as an overview of marketing principles that orient the organization through understanding and communicating to the needs of its target consumers. Students will explore current marketing concepts and their application in modern business.

BMA-140—Foundations for Accounting—3.0 credits
This course provides students with a functional knowledge of basic accounting principles to facilitate their interpretation of financial statements. Students will also be introduced to the methods for summarizing, analyzing and reporting financial data for business decision-making.

BMA-200—Management Principles—3.0 credits
Successful management is rooted in forming essential behaviors associated with leading an organization and its people. During this course, the student will understand basic management principles and functions required within small and large organizations and be introduced to business application models. This course will emphasize critical thinking and solving real-world problems.

BMA-210—Business and Contract Law—3.0 credits
This course provides students with a survey of the principle areas of business law, exploring the relationship between business and the law with respect to torts, crimes, intellectual property, contracts, negotiable instruments, agency, employment, and forms of business organization. Students also explore the relationship between business and the law with respect to ethics and social responsibility, government regulation, personal property, real property, and international trade. Students will gain an overview and understanding of a contractual relationship/agreement, applicable laws related to contract negotiations and terms, and the available remedies if the relationship/agreement is breached.

BMA-230—Finance Principles—3.0 credits
This course is serves as a foundation for principles, techniques and aspects of financial management. Areas of study include effective management of business funding to effectively accomplish the goals of the organization. Students will learn how to plan, organize, control, and direct financial objectives for the enterprise.

BMA-310—Quality and Process Improvement—3.0 credits
Quality and process improvement is an essential strategy for modern organizations. Seeking systematic and continuous actions lead to measurable improvement of operations and customer satisfaction. In this course, students learn the characteristics of quality, the variables that affect quality, and how process improvement can include outcomes.

BMA-330—Operations Management—3.0 credits
Enterprises attempt to fulfill their missions in a complex world of regulations, changing consumer demographics and expectations, and fierce worldwide completion for both customers and resources. Business must optimize their operations to meet the demand of a complex marketplace. In this course, students learn about the stages of business operations, opportunities for improving processes, and the tools and techniques that are available to analyze operations.

BMA-440—Applied Capstone—3.0 credits
Practical experience is an important characteristic for employment within the thriving business sector. Students will apply their data and analytic skills and tools to solving a real-world problem. Student will present their results for students and faculty to review.

MGT-240—Business Ethics—3.0 credits
This course provides students with the tools necessary to examine moral problems and make effective decisions on ethical issues faced in the workplace. Topics considered include discrimination, affirmative action, sexual harassment, informational privacy, drug testing, ethics in advertising, business and the environment, and global ethics. Emphasis will be placed on the study of the ethical values, principles, and theories pertinent to management. Students will also examine social responsibilities of managers in the workplace.

MGT-305—Leading Organizations—3.0 credits
This course focuses on management skills 21st century leaders need to be successful. Emphasis is on the difference between managing and leading. Topics include: leadership skills, diversity, communication, organizational culture and change management.

MGT-320—Organizational Communication—3.0 credits
This course provides an overview of the mechanics and politics of organizational communications. Students will learn theories of organizational communication and have practice in applying these theories to business situations. The course will cover both external and internal communications, as well as leadership and cross-functional communications.

MGT-350—Organizational Behavior in Management—3.0 credits
The purpose of this course is to develop student skills in applying theories and concepts of organizational behavior to enable the student to identify and resolve behavioral issues within global organizations. Topics include factors affecting individual and group motivation in the workplace, development of effective groups and teams, organizational cultures, ethical issues in organizational behavior, as well as organizational behavior issues in global organizations.

MGT-360—Human Resource Management—3.0 credits
This introductory course to human resource management examines the role and functions of both members and leaders within an organization. Exposure to areas critical to modern day leadership includes counseling, training and development, recruiting, retention, compensation, and diversity in the workplace. Role-playing and class discussion is encouraged to stimulate intellectual growth and human resource management awareness.

MGT-441—Negotiation and Conflict Management—3.0 credits
Conflict is inherent in all organizations and is often driven by the competition for limited resources and power. This course is an introduction to the sources and types of internal and external conflicts, and the strategies for understanding and managing these conflicts.

MGT-442—Leading Diverse and Dispersed Teams—3.0 credits
We have become a global economy, and as a result are operating across different time zones and cultures. Future leaders will need to have skills to create and lead both diverse and dispersed workforces. In this course, students will learn about the challenges of managing in a global economy by reading case studies demonstrating how some organizations have successfully addressed these new leadership challenges.

MGT-444—Strategic Management—3.0 credits
This course is an examination of strategic management concepts. Students will study the strategic planning process, which includes creating goals, making decisions, taking actions, and analyzing results. The benefits of strategic planning will be identified and distinguished from operational planning. Through discussions, exercises and assignments, students will practice using analytical tools to critically assess an organization’s internal and external environments, competitive opportunities, and threats. Students will be expected to recommend an appropriate organizational strategy, while at the same time critically analyzing other strategic approaches.

Data Analytics and Business Intelligence Elective Concentration Course Descriptions

BMA-300—Using Analytics to Improve Business Processes—3.0 credits
Businesses must understand how their policies, processes and operations affect the organization’s performance. Businesses face the challenge of making decisions in the face of risk at every step of conducting their activities. This course examines how businesses can use data to align supply and demand and to evaluate alternative courses of action. The course examines the tools and techniques available to collect, manage, and analyze data to achieve a clearer understanding of a company’s operations.

BMA-440—Applied Capstone—3.0 credits
Practical experience is an important characteristic for employment within the thriving business sector. Students will apply their data and analytic skills and tools to solving a real-world problem. Students will present their results for students and faculty to review.

BHA-315—Database Management Tools—3.0 credits
Data obtained within organizational departments and across the enterprise must be stored and organized in a structured environment that enables reliable access, analysis, and reporting.

BHA-405—Quantitative Research Methods II—3.0 credits
The adage “if you can’t measure it, you can’t manage it,” has become increasingly important as organizations move from disconnected internal systems to a connected, integrated, data-driven system. As a continuation of course BHA-300, this course introduces students to the quantitative methods used to organize, analyze and report data.

BHA-420—Database Management Tools II—3.0 credits
Increased regulatory and accrediting compliance, as well as a more competitive marketplace with demands for concomitant cost-control and improved outcomes, require robust methods of accessing, analyzing, and reporting. In this course, students examine the use of dedicated reporting applications as tools to produce sophisticated reports and data displays.

BHA-425—Analytic Tools II—3.0 credits
Today’s organizations have developed from paper-based, isolated practices to connected systems that acquire and store electronic data, which can be used to help manage enterprises. Students learn additional methods for using a specific, popular analytic tool(s) to organize, analyze, and display data.

Note that courses are subject to change based upon employer needs and marketplace requirements. The most up-to-date course descriptions can be found in the Bryan University Course Catalog.

Program offered 100% online.

Program credits:
To complete the program, students must earn a minimum of 120 semester credits. Generally, students take two courses at a time over an eight week time period. Two eight week time periods constitute a semester.

Transfer credits:
If you apply to Bryan University with prior college credits and/or a degree, we’ll accept as many credits as possible to validate the hard work you’ve already completed. If you complete a Bryan U associate degree or undergraduate certificate, these credits are transferable to a higher degree, such as a bachelor’s degree.

Dr. Jennifer Newmann
Dr. Jennifer Newmann

Program Lead Faculty and Program Director

  • Owner and operator of four small businesses
  • Doctorate in Educational Leadership and Organizational Development from University of California San Diego
  • MBA from National University
  • BS from Arizona State University
  • Former Executive and Provost
  • Focus: Organizational Culture, Leadership and Management, Positive Organizational Scholar, and Organizational Effectiveness
Dr. Carlos Aquino
Dr. Carlos Aquino

Faculty, Bryan University

  • Post-Doc in Entrepreneurship
  • PhD, MSc in Engineering
  • 15+ years in Higher Education Leadership as Provost, Dean, and Director of Research
  • 10+ years in Accreditation: mentor and evaluator
  • Four books published (Pearson and Springer)
  • Focus: Diversity & Inclusion, Soft Skills in Business, Accounting, Math and Statistics
Brad Barber
Brad Barber

Faculty, Bryan University

  • Serial Entrepreneur
  • BA in Economics
  • MA in Education
  • Former Executive Vice President at Genpact
  • Private School Founder
  • Surfboard Shaper
  • Podcast Host
  • Husband (to 1), father (of 4), friend (to many)
  • Focus: Business Management, Human Resources, and Sales and Marketing
Valerie Akbulut

Instructor, Bryan University

MA in Interpersonal Communication, University of Central Florida; MA in Multicultural Communication, DePaul University; BA in Journalism, Integrated Communications: Public Relations and Advertising, Butler University

Emily Chaffin

Instructor, Bryan University

MA in English, Arkansas State University; BA in English, Faulkner University

DeWayne Demland

Instructor, Bryan University

MBA, University of Phoenix; B.S. Business Administration, Arizona Christian College

Christina Hammerton

Instructor, Bryan University

MA in Creative Writing, Arizona State University; BA, Psychology, Kent State University

To be admitted to Bryan University, prospective students must complete the following requirements:
  • Earn a high school diploma or its equivalent.
  • Be at least 17 years of age. If a student is under the age of 18, they will be required to have a parent or legal guardian counter-sign enrollment forms.
  • Fill out the University’s Application and pay a $25 registration fee.
  • Complete an interview with an Admissions Representative. Please call 888-768-6861 or complete the Request Information form to schedule this.
  • Pass a computer and internet speed assessment to ensure technology minimums are met. Please see the university’s course catalog to see detailed technology requirements.
  • Complete all required forms for admission.
  • For transfer credit evaluation, submit official transcripts from past colleges and universities attended.
  • Complete an online introductory course – “LaunchPad” – to demonstrate the ability to navigate online coursework.
  • Note that students applying to healthcare programs may need to identify a practicum site. The university provides a list of approved practicum sites and will support students in site selection.
  • For students applying to bachelor’s completion degree programs in Healthcare Administration, Paralegal Studies, or Exercise Science, Fitness, and Nutrition Management, students must provide official transcripts for an earned associate degree, or higher-level degree, from an accredited postsecondary educational institution that is related to the educational program objectives.
To begin this process, we invite you to contact a member of our admissions team at 888-768-6861 or complete the Request Information form.

Tuition Lock Guarantee
Bryan offers affordable tuition rates for all students, no matter where they reside. We don't differentiate between residents or non-residents. We also lock-in your tuition rate when you enroll, so you can rest assured that your tuition will never increase over the length of your program.

Tuition Goes Down the Longer You're in School
We understand the importance of helping you stay in school and graduate successfully. To help motivate you, we provide tuition discounts the longer you're in school.

Financing Options Available
As an accredited institution, students of Bryan University who are residents of the United States may qualify for federal financial aid. Our team of dedicated financial advisors can also help you understand what other options are available to you. To learn more, please visit our financial aid page.

For students who are veterans or active-duty members of the U.S. military, you may also use your military educational benefits, if qualified. Please see our military benefits page for more details.

You may also complete the Request Information form or call us at 888-721-9773 to receive immediate assistance.

The Bryan U Difference​

Tuition Lock Guarantee​

We lock your tuition rate once you enroll, plus tuition goes down the longer you're in school.​

Job Search Assistance

We provide students job search assistance while in school and once they graduate.

Accelerated Programs

You can get started - and finish - fast.

Welcome Kits Included

Once you enroll, we provide you a welcome kit package to ensure you're ready to start school.

Faculty Who Put You First

Our faculty provide you with personalized, individual attention and support.

Electronic Books & Courseware Included

We provide easy access to all your electronic textbooks and courseware.

Focus on Employment

You’ll graduate with a degree targeted for a specific job market and earn skills that match employers’ needs.

Learn by Doing

You’ll develop real-world skills by completing simulated job tasks and using industry technologies.

Return for Refresher Classes

As a graduate, you’ll have the privilege of auditing previously completed courses still being taught—at no charge—to keep your skills sharp.
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