Looking for a career that's in-demand with growth opportunity? If so, a career in digital marketing may be the right choice. With an Associate Degree from Bryan University in Digital Marketing, you’ll gain a specialized skillset that will help set you apart in the marketplace.
According to the Bureau of Labor Statistics, careers for online marketing professionals are expected to grow by 4-6% through the year 2028, and add over 119,000 industry job openings in the United States through the same year.1
Earning your degree now means you’ll be prepared for the jobs of the future.
As a graduate of the Bryan University Associate Degree in Digital Marketing, you’ll have the knowledge and skills to be job-ready for career opportunities1 such as:
You’ll lead a rewarding career in employment settings such as:
In today’s business environment, college graduates must be equipped with the right technology expertise, problem solving skills, and leadership acumen. As a Bryan University digital marketing student, you’ll become job-ready by learning from faculty who have real-world experience and by building a solid foundation of skills in business, such as:
As a Bryan University student, you’ll have the opportunity to earn certifications that are included in your program at no extra charge and will help build your resume and establish your credibility in the marketplace, including:
Bryan also provides you several valuable benefits:
At Bryan, we don’t think learning online means learning alone. Connect with faculty, peers, and student support conveniently from your smart phone, tablet, or computer using Zoom, a user-friendly video app. You’ll join a vibrant community who will provide support and celebrate your success along the way. You’ll not only develop friends and colleagues, but you’ll also build a professional network—for life.
You can enroll in the Business Administration Undergraduate Certificate and the Associate Degree in Digital Marketing concurrently. This means once you complete your certificate, you can get to work sooner while completing your associate degree. Once you complete your associate degree, you may also consider pursuing a Bachelor's Degree in Business. If you have prior college credit, or you have already completed an associate degree at another institution, we will accept as many credits as possible (and potentially your entire associate degree) to help accelerate your Bryan program.
You’ll receive a dedicated career services advisor that provides job search assistance, job networking best practices, interview preparation, and helps you create an eye-catching resume.
For more information about our graduation rates, the median debt of students who completed the program and other important information, please visit our consumer information page.
1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2020-21 Edition. Also see https://www.onetonline.org/link/summary/15-1199.10 and https://www.onetonline.org/link/summary/13-1199.06. Sites visited on 1/17/2021. Example occupations shown herein do not imply a guarantee of employment. Students are responsible for conducting occupational research for their chosen program. Employers have unique hiring practices and job-specific requirements, which may include years of experience for manager positions. Graduates with little to no prior experience should expect an entry-level position.
2 Example occupations shown herein do not imply a guarantee of employment. Students are responsible for conducting occupational research for their chosen program. Employers have unique hiring practices and job-specific requirements, which may include years of experience for manager positions. Graduates with little to no prior experience should expect an entry-level position.
The Academic Associate Degree in Digital Marketing introduces students to the various functional areas of business organizations to include finance and accounting, marketing, and information systems with a strong focus on digital marketing. In addition, the curriculum facilitates the development of leadership skills and core competencies in critical thinking and problem solving, project management, communication, teamwork, and ethics. The program is designed to meet the increasing industry demand for business professionals in digital marketing. Students acquire the needed skills in preparation for passing certified exams such as Hootsuite’s Social Marketing Certification, Google Ads Certification, and Facebook Blueprint Certificate. Bryan University delivers this program through dynamic, adaptive, experiential learning that includes personalized instruction and coaching. Following the completion of this program, students will be able to:
UNV-101S—Student Success and Technology Foundations—3.0 credits
A course covering the information and skills needed to succeed in academic studies, including study skills, setting academic goals, managing time, and technology skills such as word processing and presentations.
BUS-105—Introduction to Business—3.0 credits
Complex marketplaces require businesses to use data and analytics to address regulatory, market, consumer and operational challenges. This course provides students with the foundations of business organization and operations to provide a foundation for students to use when analyzing data to uncover actionable information for the enterprise.
BUS-110—Workplace Technologies—3.0 credits
The core concepts of systems architecture and IT infrastructure underlie all technology driven organizations. Participants will gain an understanding of the components of the IT architecture, how computer infrastructures support and enable enterprise goals, and how IT systems are managed.
BUS-115—Business Math—3.0 credits
This course focuses on a basic math review with an emphasis on business statistics, profit calculations, payroll, banking, interest calculations, insurance, taxes, and mathematical calculations.
BUS-120—Accounting Principles I—3.0 credits
This course provides students with a functional knowledge of basic accounting principles to facilitate their interpretation of financial statements. The bookkeeping cycle, from recording transactions to preparing financial statements, is included. Students will also be introduced to the methods for summarizing, analyzing and reporting financial data.
BUS-125—Accounting Principles II—3.0 credits
Concepts presented in this course are a continuation of the study of basic accounting principles covering topics related to payroll, bookkeeping, inventory, the statement of cash flows, and financial statement analysis. At the end of this course, students will be skilled in tasks related to positions such as an AP Clerk, payroll clerk, or bookkeeper.
BUS-130—Microsoft Excel I—3.0 credits
Electronic spreadsheets are a powerful tool used in business processes to store, analyze and present information. The focus of the course is to provide the student with functional skills needed to create, edit, and format Microsoft Excel worksheets for a variety of reporting needs.
BUS-135—Microsoft Excel II—3.0 credits
The focus of this course includes creating informative spreadsheets and performing advanced functions including functions, formulas, and charts. This course is a continuation of BUS-130.
BUS-140—Introduction to Digital Marketing and Social Media—3.0 credits
This course provides students with a working knowledge in the growing field of digital marketing. Students will learn about the evolution and purpose of digital marketing, the strategic uses of social media, and how these principles can transform the customer's journey. Students will also gain important industry skills designed to enhance the company's product using effective digital media.
BUS-145—Business Communications—3.0 credits
This course provides students with foundational knowledge regarding effective communication styles and strategies for the business professional. Students will learn practical skills in intra- and interpersonal communication within business-related environments, in how personal attitudes affect organizational effectiveness and productivity, and in the interactions between people both personally and professionally.
BUS-200—Business Analytics Reporting—3.0 credits
Today's businesses rely on data in almost every decision-making process. Data must be presented in a way that is quickly interpretable and easily understood. This course further explores reporting, data representations, visualizations, and high-level data analytics in Microsoft Excel. Students will connect to and analyze data from various sources and prepare presentations for management decision making using a variety of visualization types.
BUS-220—Management Principles—3.0 credits
Successful management is rooted in forming essential behaviors associated with leading an organization and its people. During this course, the student will understand basic management principles and functions required within small and large organizations and be introduced to business application models. This course will emphasize critical thinking and solving real-world problems.
BUS-230—Legal and Ethical Issues in Business—3.0 credits
This course provides students with foundational knowledge regarding general law, ethics, and regulations affecting business policy and decision making.
BUS-235—Digital Marketing—3.0 credits
To optimize marketing in a digital age it is essential to understand digital marketing applications. Areas of emphasis include digital marketing strategies applied to segmentation, targeting, positioning, and branding.
BUS-240—Applied Digital Marketing—3.0 credits
This course is a culmination of all previous marketing courses. Students learn about digital marketing analytics, and effectively evaluate marketing strategies and complete a digital marketing project.
CRT-110S—Critical Thinking—3.0 credits
This course provides foundational topics related to logic and critical thinking including, informal logic, formal logic, and fallacies.
COM-210S—Speaking and Presenting—3.0 credits
This course covers the fundamentals of public speaking in today’s society. Topics include how to write a quality speech and how to clearly and confidently speak in public forums, including social media and blogs.
ENG-110S—English Composition I—3.0 credits
This course covers written communication skills with an emphasis on understanding the writing process, analyzing readings, and practicing writing for personal and professional applications.
ENG-112S—English Composition II—3.0 credits
A course building on lessons learned in English Composition I. In addition to reviewing the writing process, topics include research techniques, citation techniques, documentation formats, and critical analysis of written topics.
MAT-110S—Algebra I—3.0 credits
This course begins with a review of real numbers and algebraic expressions before covering algebra topics including linear equations and inequalities, lines and functions, systems, exponents, polynomials, and factoring.
Note that courses are subject to change based upon employer needs and marketplace requirements. The most up-to-date course descriptions and textbook information can be found in the Bryan University Course Catalog.
Program offered 100% online.
To complete the program, students must earn a minimum of 60 semester credits. Generally, students take two courses at a time over an eight week time period. Two eight week time periods constitute a semester.
If you apply to Bryan University with prior college credits and/or a degree, we’ll accept as many credits as possible to validate the hard work you’ve already completed. If you complete a Bryan U associate degree or undergraduate certificate, these credits are transferable to a higher degree, such as a bachelor’s degree.
Program Lead Faculty and Program Director
Faculty, Bryan University
Faculty, Bryan University
Instructor, Bryan University
MA in Interpersonal Communication, University of Central Florida; MA in Multicultural Communication, DePaul University; BA in Journalism, Integrated Communications: Public Relations and Advertising, Butler University
Instructor, Bryan University
MA in English, Arkansas State University; BA in English, Faulkner University
Instructor, Bryan University
MBA, University of Phoenix; B.S. Business Administration, Arizona Christian College
Instructor, Bryan University
MA in Creative Writing, Arizona State University; BA, Psychology, Kent State University
Tuition Lock Guarantee
Bryan offers affordable tuition rates for all students, no matter where they reside. We don't differentiate between residents or non-residents. We also lock-in your tuition rate when you enroll, so you can rest assured that your tuition will never increase over the length of your program.
Tuition Goes Down the Longer You're in School
We understand the importance of helping you stay in school and graduate successfully. To help motivate you, we provide tuition discounts the longer you're in school.
Financing Options Available
As an accredited institution, students of Bryan University who are residents of the United States may qualify for federal financial aid. Our team of dedicated financial advisors can also help you understand what other options are available to you. To learn more, please visit our financial aid page.
For students who are veterans or active duty members of the U.S. military, you may also use your military educational benefits, if qualified. Please see our military benefits page for more details.
You may also complete the Request Information form or call us at 888-768-6861 to receive immediate assistance.