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Associate Degree in Digital Marketing

An Online Digital Marketing Degree to Help Launch Your Marketing Career

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Associate Degree in Digital Marketing

Career Outlook and Growth

Looking for a career that’s in-demand with growth opportunity? If so, a career in digital marketing may be the right choice. With an Associate Degree from Bryan University in Digital Marketing, you’ll gain a specialized skillset that will help set you apart in the marketplace.

Expanding Career Opportunities

According to the Bureau of Labor Statistics, careers for online marketing professionals are expected to grow faster than average at a rate of 9% or higher through the year 2032, and add over 94,600 industry job openings in the United States through the same year.1

Earning your degree now means you’ll be prepared for the jobs of the future.

1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Marketing Research Analysts, at https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm (visited February 5, 2024). Also online at https://www.onetonline.org/link/summary/13-1161.01. Note that job market conditions are dynamic and can change. This data is not intended to predict the market conditions that will be present when you graduate from your program and may differ based on your geographic location and other factors.

Attractive Careers

As a graduate of the Bryan University Associate Degree in Digital Marketing, you’ll have the knowledge and skills to be job-ready for career opportunities2 such as:

  • Social Media Coordinator
  • Digital Marketing Specialist
  • Marketing Coordinator
  • Sales Representative
  • Customer Service Representative

2Example occupations shown herein do not imply a guarantee of employment. Students are responsible for conducting occupational research for their chosen program. Employers have unique hiring practices and job-specific requirements, which may include years of experience for manager positions. Graduates with little to no prior experience should expect an entry-level position.

Diverse Employers

You’ll lead a rewarding career in employment settings such as:

  • Business consulting groups
  • Federal, state, and local government agencies
  • Finance and insurance firms
  • Manufacturing and production facilities
  • Small to large businesses
  • Non-profit enterprises
  • Service industries
  • Retailers
  • Self-employed
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Career & Job Search Services for Students & Grads

You’ll receive a dedicated career services advisor that provides job search assistance, job networking best practices, interview preparation, and helps you create an eye-catching resume.

Employers Who Have Hired BU Grads

Program Highlights

60
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Total Credits
100%
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Online
2
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Courses at a Time
8
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Weeks per Course

Get the Skills Employers Want

Bryan U programs are aligned with employers’ needs to ensure you get the most current and relevant skills, including:

Certificate

  • Business fundamentals & technologies
  • Accounting & payroll
  • Reporting & analyzing financial statements
  • Digital marketing & business promotion
  • Social media management
  • Business communications
  • Microsoft Office©  
  • Preparation for Microsoft’s Excel Associate cert – one exam attempt included in tuition

Associate Degree

  • Leadership & management
  • Search marketing
  • Social media marketing
  • Social media management
  • Applied digital marketing
  • Business analytics
  • Critical thinking
  • Communications
  • Ethics & business law
  • Speaking & presenting
  • Preparation for certs including Meta Blueprint and Hootsuite Social Marketing – one exam attempt included in tuition

Gain Valuable Experience

Bryan University’s Digital Marketing Associate Degree is aligned with current competencies that employers need and developed in collaboration with industry experts. You’ll gain real-world practice experience online combined with assignments that simulate job tasks to ensure you’re job-ready upon graduation.

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Get valuable practice during your program in preparation to take certifications through Google Ads, Meta Blueprint, and Hootsuite – two certification attempts included in tuition.

Simulated Job Tasks

Complete course assignments that are based on real-world cases and simulate related job tasks.

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Upgrade Your Skills & Career Options: Stackable Programs with Dual Enrollment

You can enroll in the Business Administration Undergraduate Certificate and the Associate Degree in Digital Marketing concurrently. This means once you complete your certificate, you can get to work sooner while completing your associate degree. Once you complete your associate degree, you may also consider pursuing a Bachelor’s Degree in Digital Marketing. If you have prior college credit, or you have already completed an associate degree at another institution, we will accept as many credits as possible (and potentially your entire associate degree) to help accelerate your Bryan program.

Hear from Our Successful Graduates

Meet Your Program Faculty

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Stephanie McCallum
Faculty, Bryan University

Bach. Of Business Admin, Accounting, Francis Marion University; MBA Master of Business Admin, Business Administration, Webster University.

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Stephanie McCallum Faculty, Bryan University

Bach. Of Business Admin, Accounting, Francis Marion University; MBA Master of Business Admin, Business Administration, Webster University.

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Helen Panza
Faculty, Bryan University

B.S., Computer Science, State University of New York College at Brockport; Master of Business Administration, Business Administration, University of Houston.

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Helen Panza Faculty, Bryan University

B.S., Computer Science, State University of New York College at Brockport; Master of Business Administration, Business Administration, University of Houston.

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Angel Rios
Faculty, Bryan University

Doctor of Business Administration Specialization: Public Administration, Northcentral University; Master in Business Administration, American InterContinental University.

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Angel Rios Faculty, Bryan University

Doctor of Business Administration Specialization: Public Administration, Northcentral University; Master in Business Administration, American InterContinental University.

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Meet Your General Education Faculty

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Evangeline McDonald Faculty, Bryan University

Master of Arts, Mathematics, The University of Texas at Arlington; Bachelor of Science, Mathematics, Dallas Baptist University.

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Evangeline McDonald Faculty, Bryan University

Master of Arts, Mathematics, The University of Texas at Arlington; Bachelor of Science, Mathematics, Dallas Baptist University.

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Mary Jane Monaghan Faculty, Bryan University

Master of Science, Systems Engineering, Southern Methodist University; Bachelor of Science in Education, University of Florida; Master of Education, University of Florida.

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Mary Jane Monaghan Faculty, Bryan University

Master of Science, Systems Engineering, Southern Methodist University; Bachelor of Science in Education, University of Florida; Master of Education, University of Florida.

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Kyla Morrissey Faculty, Bryan University

Master of Education, Educational Administration and Supervision, Concentration: Principalship, Arizona State University; Master of Science, Psychology, University of Phoenix. Bachelor of Arts, Sociology – Crim Justice Opt, Bachelor of Science, Secondary Ed, Calumet College of Saint Joseph.

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Kyla Morrissey Portrait
Kyla Morrissey Faculty, Bryan University

Master of Education, Educational Administration and Supervision, Concentration: Principalship, Arizona State University; Master of Science, Psychology, University of Phoenix. Bachelor of Arts, Sociology – Crim Justice Opt, Bachelor of Science, Secondary Ed, Calumet College of Saint Joseph.

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Program Learning Outcomes

Following the completion of this program, students will be able to:

  • Develop and utilize appropriate messaging for the digital environment.
  • Collect, critically think through, and analyze information to appropriately develop digital marketing strategies.
  • Evaluate marketing strategies for the digital environment.
  • Utilize culturally appropriate and ethically sound methods to develop digital marketing strategies.
  • Analyze quantitative data to make decisions.
  • Apply marketing strategies to create content for the digital environment.
  • Develop appropriate messaging for the digital environment.
  • Explore marketing strategies appropriate for local, national, and global markets.
  • Use culturally appropriate and ethically sound methods to develop digital marketing strategies.
  • Analyze quantitative data to make decisions.
  • Evaluate marketing strategies for the digital environment.
  • Use marketing analytics and data to support strategies for the digital environment.
  • Collect and analyze information to appropriately develop digital marketing strategies.
Expand

Explore Digital Marketing Courses

  • MAT-110S, 3.0 credits
    Algebra I

    This course begins with a review of real numbers and algebraic expressions before covering algebra topics including linear equations and inequalities, lines and functions, systems, exponents, polynomials, and factoring.

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A legacy of graduate success since 1940.

Accreditation & Approvals

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Benefits for You

Included in Tuition

As a Bryan University student, you’ll receive these benefits and services included in tuition at no extra cost.

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    Industry Certifications & Credentials

    Prepare for third-party certifications – one certification exam attempt paid for by the university.

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    Electronic Books & Courseware

    We give you easy access to your e-textbooks and software.

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    Tutoring & Academic Support

    Our tutors and academic staff provide personalized support whenever you need it.

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    School Starter Kit

    You’ll receive a starter package to ensure you’re ready to succeed in your program.

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    Accelerated Programs & No Waiting Lists

    Finish in the shortest time possible and never get wait-listed for course registration.

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    Refresher Classes

    As a graduate, audit previously completed courses free to keep your skills sharp.

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    Personal Success Coach

    You'll receive dedicated support to help you succeed in and out of the classroom.

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    Career Services

    Get expert help to ensure you're job-ready and connect with employers.

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    Mentoring from Expert Faculty

    Learn from faculty with real-world experience in their field.

Recommended by Students & Grads

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Why Learn Online

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Flexible & Convenient

We recognize that life can be busy and complex, so we’ve designed the learning experience around you. You have the option to complete your homework assignments online each week at days and times convenient to you. You have the flexibility to resubmit homework to improve your grades and gain greater mastery of the course content.

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Learn Faster & Retain More

We provide you with user-friendly learning technology such as adaptive digital textbooks and simulated job tasks to help you learn faster, easier, and retain more knowledge. All your efforts are recorded so you can track your progress and plan your time more effectively.

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Live Classes & Academic Support

Studying online with Bryan lets you learn from the comfort of home while connecting you in live events with peers, teachers, industry professionals, and mentors. If you happen to miss the event, we record them so can you watch them later and not miss a beat. Whenever you need help with an assignment, you can schedule a tutor at any time online with the click of a button.

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Connect with Peers, Faculty & Industry Experts

At Bryan, we don’t think learning online means learning alone. Connect with faculty, peers, and student support conveniently from your smartphone, tablet, or computer using Zoom, a user-friendly video app. You’ll join a vibrant community that includes industry experts who will provide support, expand your professional network, and celebrate your success along the way.

How You Learn Online

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Live Classes on Zoom

Most programs provide live classes that are also recorded in case you miss them and need to watch them later - click here for a list of live classes by program.

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Re-submit Homework for Mastery

Didn't get the grade you wanted? At Bryan U, you can resubmit your homework to improve your grades.

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User-Friendly Learning Technology

You'll learn using a program that adapts to your knowledge level while helping you learn faster and retain more.

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Share Your Interests

Engage with others in class using a social platform to share your thoughts on topics you're interested in.

BU Student Experience

Affording College

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Tuition Lock Guarantee

Bryan offers affordable tuition rates for all students, no matter where they reside. We don't differentiate between residents or non-residents. We also lock-in your tuition rate when you enroll, so you can rest assured that your tuition will never increase over the length of your program.

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Transfer Credits

If you apply to Bryan University with prior college credits and/or a degree, we’ll accept as many credits as possible to validate the hard work you’ve already completed. If you complete a Bryan U associate degree or undergraduate certificate, these credits are transferrable to a higher degree, such as a bachelor’s degree.

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Financial Aid if You Qualify

As an accredited institution, students of Bryan University who are residents of the United States may qualify for federal financial aid. Our team of dedicated financial advisors can also help you understand what other options are available to you. To learn about those who qualify, please visit our financial aid page.

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Active-Duty Military & Veterans

For students who are veterans or active-duty members of the U.S. military, you may also use your military educational benefits, if qualified. Please see our military benefits page for more details. You may also complete the Request Information form or call us at 888-721-9773 to receive immediate assistance.

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Tuition Rates Go Down the Longer You're in School

As you progress through each credential level (e.g., certificate to associate degree, or associate degree to bachelor’s degree), your tuition decreases. Plus, your tuition is locked in once you enroll so that it never goes up as long as you remain continuously enrolled in good academic standing. For a current listing of Bryan University’s tuition rates by program, please visit our tuition rates page.

Admission Requirements

To be admitted to Bryan University, prospective students must complete the following requirements:

  • Earn a high school diploma or its equivalent.
  • Be at least 17 years of age. If a student is under the age of 18, they will be required to have a parent or legal guardian counter-sign enrollment forms.
  • Fill out the University’s Application and pay a $25 registration fee.
  • Pass a computer and internet speed assessment to ensure technology minimums are met. Please see the university’s course catalog to see detailed technology requirements.
  • Complete all required forms for admission.
  • For transfer credit evaluation, submit official transcripts from past colleges and universities attended.
  • Complete an online introductory course – “LaunchPad” – to demonstrate the ability to navigate online coursework.
  • Attend online orientation to meet your faculty and classmates.
  • For all healthcare, public health, paralegal, and pharmacy technician programs, applicants must complete and pass a required criminal background check, which is provided by the university.
  • Note that students applying to healthcare programs may need to identify a practicum site. The university provides a list of approved practicum sites and will support students in site selection.

To begin this process, we invite you to contact a member of our admissions team at 888-768-6861 or complete the Request Information form.

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