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Bachelor of Science in Business Administration with Concentration in Digital Marketing

Elevate Your Career with Advanced Skills in Marketing

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Bachelor's Degree in Digital Marketing

Career Outlook and Growth

According to the Bureau of Labor Statistics, careers for Marketing Managers are growing at a rate of 5-8% or higher through the year 2032, and add over 31,200 industry job openings in the United States through the same year.1

1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Marketing Managers, at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (visited February 5, 2024). Also online at https://www.onetonline.org/link/summary/11-2021.00. Note that job market conditions are dynamic and can change. This data is not intended to predict the market conditions that will be present when you graduate from your program and may differ based on your geographic location and other factors.

Expanding Career Opportunities

As a graduate of the Bryan University Digital Marketing Business Bachelor’s Degree with a concentration in Digital Marketing, you’ll have the knowledge and skills to be job-ready for career opportunities2 such as:

  • Marketing Manager
  • Social Media Manager
  • Search Marketing Specialist
  • Digital Marketing Specialist
  • Marketing Coordinator
  • Sales Representative
  • Customer Service Representative

2Example occupations shown herein do not imply a guarantee of employment. Students are responsible for conducting occupational research for their chosen program. Employers have unique hiring practices and job-specific requirements, which may include years of experience for manager positions. Graduates with little to no prior experience should expect an entry-level position.

Attractive Careers

You’ll lead a rewarding career in employment settings such as:

  • Business consulting groups
  • Federal, state, and local government agencies
  • Finance and insurance firms
  • Manufacturing and production facilities
  • Small to large businesses
  • Non-profit enterprises
  • Service industries
  • Retailers
  • Self-employed
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Career & Job Search Services for Students & Grads

You’ll receive a dedicated career services advisor that provides job search assistance, job networking best practices, interview preparation, and helps you create an eye-catching resume.

Employers Who Have Hired BU Grads

Program Highlights

120
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Total Credits
100%
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Online
2
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Courses at a Time
8
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Weeks per Course

Get the Skills Employers Want

Bryan U programs are aligned with employers’ needs to ensure you get the most current and relevant skills, including:

Bachelor's Degree

  • Advertising and Promotional Strategies
  • Marketing and the Digital Marketplace
  • Integrated Marketing Communications
  • Consumer Behavior and Data Analytics
  • Digital Media Analytics
  • Business Information Systems
  • Finance & Operations Management
  • Strategic Management
  • Organizational Behavior, Change & Innovation
  • Communications
  • Business Economics & International Business
  • Real-world Capstone Experience

Gain Valuable Experience

Bryan University’s Digital Marketing Bachelor’s Degree is aligned with current competencies that employers need and developed in collaboration with industry experts. You’ll gain real-world practice experience online combined with assignments that simulate job tasks to ensure you’re job-ready upon graduation.

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Get valuable practice during your program in preparation to take certifications through Google Ads, Meta Blueprint, and Hootsuite – two certification attempts included in tuition.

Simulated Job Tasks

Complete course assignments that are based on real-world cases and simulate related job tasks.

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Upgrade Your Skills & Career Options: Stackable Programs with Dual Enrollment

All Bryan University programs are stacked, which means once you earn your Business Administration Certificate and Associate Degree in Digital Marketing you can transfer these credits directly into the Bachelor’s Degree in Digital Marketing. If you already obtained college credit or an associate degree from another accredited school, we’ll accept as many credits as possible to accelerate your completion time.

Hear from Our Successful Graduates

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“I’ve never met a group who care about students the way the instructors do at Bryan. It was an awesome experience.”
–Brandon Granger, BU Graduate
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"The experience at Bryan University exceeded my expectations and improved my life." 
–Claire Cielinski, BU Graduate

Meet Your Program Faculty

Dr. Jennifer Newmann
Dr. Jennifer Newmann
Program Director, Bryan University

Doctor of Education, EducLeadership, University of California San Diego; Global Master of Business Administration, National University. Bachelor of Science, Psychology, Arizona State University.

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Dr. Jennifer Newmann
Dr. Jennifer Newmann Program Director, Bryan University

Doctor of Education, EducLeadership, University of California San Diego; Global Master of Business Administration, National University. Bachelor of Science, Psychology, Arizona State University.

Dr. Carlos Aquino
Dr. Carlos Tassa Eira de Aquino
Faculty, Bryan University

Master of Science, Structural Engineering, The George Washington University; Doctor of Science in Nuclear Power Plants and Fuel Technology, University of São Paulo; Bachelor of Science in Civil Engineering, Federal University of Rio de Janeiro; Post-Doctorate Qualification in Educational Management, University of Campinas.

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Dr. Carlos Aquino
Dr. Carlos Tassa Eira de Aquino Faculty, Bryan University

Master of Science, Structural Engineering, The George Washington University; Doctor of Science in Nuclear Power Plants and Fuel Technology, University of São Paulo; Bachelor of Science in Civil Engineering, Federal University of Rio de Janeiro; Post-Doctorate Qualification in Educational Management, University of Campinas.

Brad Barber
Brad Barber
Faculty, Bryan University

Master of Education, Specializing in Best Practices, National University; BS, Economics, Brigham Young University.

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Brad Barber
Brad Barber Faculty, Bryan University

Master of Education, Specializing in Best Practices, National University; BS, Economics, Brigham Young University.

Meet Your General Education Faculty

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Valerie Akbulut Faculty, Bryan University

Master of Arts, Communication, Interpersonal Comm Track, University of Central Florida; Bachelor of Arts, Journalism, Specialization – Integrated Communication: Public Relations & Adve, Communication Studies minor, Butler University.

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Valerie Akbulut Faculty, Bryan University

Master of Arts, Communication, Interpersonal Comm Track, University of Central Florida; Bachelor of Arts, Journalism, Specialization – Integrated Communication: Public Relations & Adve, Communication Studies minor, Butler University.

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Kelly Baker Faculty, Bryan University

Doctor of Public Administration, West Chester University of Pennsylvania; Master of Arts, Communication Studies, West Chester University of Pennsylvania; Bachelor of Arts, Communication, Immaculata University.

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Kelly Baker Faculty, Bryan University

Doctor of Public Administration, West Chester University of Pennsylvania; Master of Arts, Communication Studies, West Chester University of Pennsylvania; Bachelor of Arts, Communication, Immaculata University.

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Emily Chaffin Faculty, Bryan University

Master of Arts, English, Arkansas State University; Bachelor of Arts, English, Faulkner University.

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Emily Chaffin Faculty, Bryan University

Master of Arts, English, Arkansas State University; Bachelor of Arts, English, Faulkner University.

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Program Learning Outcomes

Following the completion of the program, students will be able to:

  • Prepare and deliver effective business communications using a variety of appropriate technologies.
  • Examine global markets and industries and their relationship to domestic business issues.
  • Evaluate diverse perspectives and promote inclusion in business settings.
  • Use quantitative skills to solve business problems and discover opportunities.
  • Use analytical and reflective thinking to identify and analyze problems, develop solutions, and make decisions.
  • Solve business problems and identify opportunities using innovative and strategic management skills.
  • Evaluate relevant business data and information to support managerial decisions.
  • Begin a career in digital marketing strategy, including skills in social media for marketing & advertising, and publishing for the web.
  • Become employable as creative and adaptable media marketers to effectively promote businesses in digital environments.
Expand

Explore Digital Marketing Courses

  • BUS-340, 3.0 credits
    Organizational Change and Innovation

    The modern-day business environment is rapidly changing and highly technical. This course will explore methods for managers to lead organizations through change and innovation. Students will study the change cycle and business failure. Topics include the need for change, legal and regulatory issues impacting the business environment, change for the sake of competitive advantage, innovation and technological change, and the leadership necessary for business stability and sustainability.

  • BUS-460, 3.0 credits
    Consumer Behavior and Data Analytics

    Data on consumer buying habits in the digital age is everywhere from buyer-loyalty programs to online shopping carts, to buyer-initiated online reviews. Companies that can manage their big data and create robust marketing strategies will be able to retain competitive advantage. Topics include buying, browsing and other relevant behavioral patterns of customers to predict their next moves.

  • MAT-300S, 3.0 credits
    Statistics I

    This course is an introduction to mathematical probability theory and statistical inference. This course balances both theory and application using both scientific and quantitative reasoning. Students will apply mathematical and scientific concepts and reasoning, and analyze, interpret, and present various types of data.

  • BUS-470, 3.0 credits
    Advertising and Promotional Strategy

    Building from previous marketing strategy and analytics courses, ads and promotions in the digital space are the focus of this course. From creating a Facebook ad campaign to a YouTube promotional campaign, various social media and digital media sites are examined. Creative ads and promotion programs are a particular focus of the course.

  • BUS-480, 3.0 credits
    Digital Media Analytics

    Building on previous analytics and marketing strategy courses, this course focuses exclusively on the big data that results from effective marketing strategy. This course is the practical application of data and teaches students how to analyze and visualize data for effective marketing decision making.

  • BUS-499, 3.0 credits
    Business Capstone

    Practical experience is an important characteristic of employment within the thriving business sector. Students will apply their knowledge, skills, and tools for solving real-world business problems. Students will present their results for students and faculty to review.

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A legacy of graduate success since 1940.

Accreditation & Approvals

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Benefits for You

Included in Tuition

As a Bryan University student, you’ll receive these benefits and services included in tuition at no extra cost.

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    Industry Certifications & Credentials

    Prepare for third-party certifications – one certification exam attempt paid for by the university.

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    Electronic Books & Courseware

    We give you easy access to your e-textbooks and software.

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    Tutoring & Academic Support

    Our tutors and academic staff provide personalized support whenever you need it.

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    School Starter Kit

    You’ll receive a starter package to ensure you’re ready to succeed in your program.

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    Accelerated Programs & No Waiting Lists

    Finish in the shortest time possible and never get wait-listed for course registration.

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    Refresher Classes

    As a graduate, audit previously completed courses free to keep your skills sharp.

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    Personal Success Coach

    You'll receive dedicated support to help you succeed in and out of the classroom.

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    Career Services

    Get expert help to ensure you're job-ready and connect with employers.

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    Mentoring from Expert Faculty

    Learn from faculty with real-world experience in their field.

Recommended by Students & Grads

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Why Learn Online

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Flexible & Convenient

We recognize that life can be busy and complex, so we’ve designed the learning experience around you. You have the option to complete your homework assignments online each week at days and times convenient to you. You have the flexibility to resubmit homework to improve your grades and gain greater mastery of the course content.

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Learn Faster & Retain More

We provide you with user-friendly learning technology such as adaptive digital textbooks and simulated job tasks to help you learn faster, easier, and retain more knowledge. All your efforts are recorded so you can track your progress and plan your time more effectively.

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Live Classes & Academic Support

Studying online with Bryan lets you learn from the comfort of home while connecting you in live events with peers, teachers, industry professionals, and mentors. If you happen to miss the event, we record them so can you watch them later and not miss a beat. Whenever you need help with an assignment, you can schedule a tutor at any time online with the click of a button.

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Connect with Peers, Faculty & Industry Experts

At Bryan, we don’t think learning online means learning alone. Connect with faculty, peers, and student support conveniently from your smartphone, tablet, or computer using Zoom, a user-friendly video app. You’ll join a vibrant community that includes industry experts who will provide support, expand your professional network, and celebrate your success along the way.

How You Learn Online

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Live Classes on Zoom

Most programs provide live classes that are also recorded in case you miss them and need to watch them later - click here for a list of live classes by program.

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Re-submit Homework for Mastery

Didn't get the grade you wanted? At Bryan U, you can resubmit your homework to improve your grades.

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User-Friendly Learning Technology

You'll learn using a program that adapts to your knowledge level while helping you learn faster and retain more.

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Share Your Interests

Engage with others in class using a social platform to share your thoughts on topics you're interested in.

BU Student Experience

Affording College

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Tuition Lock Guarantee

Bryan offers affordable tuition rates for all students, no matter where they reside. We don't differentiate between residents or non-residents. We also lock-in your tuition rate when you enroll, so you can rest assured that your tuition will never increase over the length of your program.

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Transfer Credits

If you apply to Bryan University with prior college credits and/or a degree, we’ll accept as many credits as possible to validate the hard work you’ve already completed. If you complete a Bryan U associate degree or undergraduate certificate, these credits are transferrable to a higher degree, such as a bachelor’s degree.

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Financial Aid if You Qualify

As an accredited institution, students of Bryan University who are residents of the United States may qualify for federal financial aid. Our team of dedicated financial advisors can also help you understand what other options are available to you. To learn about those who qualify, please visit our financial aid page.

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Active-Duty Military & Veterans

For students who are veterans or active-duty members of the U.S. military, you may also use your military educational benefits, if qualified. Please see our military benefits page for more details. You may also complete the Request Information form or call us at 888-721-9773 to receive immediate assistance.

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Tuition Rates Go Down the Longer You're in School

As you progress through each credential level (e.g., certificate to associate degree, or associate degree to bachelor’s degree), your tuition decreases. Plus, your tuition is locked in once you enroll so that it never goes up as long as you remain continuously enrolled in good academic standing. For a current listing of Bryan University’s tuition rates by program, please visit our tuition rates page.

Admission Requirements

To be admitted to Bryan University, prospective students must complete the following requirements:

  • Earn a high school diploma or its equivalent.
  • Be at least 17 years of age. If a student is under the age of 18, they will be required to have a parent or legal guardian counter-sign enrollment forms.
  • Fill out the University’s Application and pay a $25 registration fee.
  • Pass a computer and internet speed assessment to ensure technology minimums are met. Please see the university’s course catalog to see detailed technology requirements.
  • Complete all required forms for admission.
  • For transfer credit evaluation, submit official transcripts from past colleges and universities attended.
  • Complete an online introductory course – “LaunchPad” – to demonstrate the ability to navigate online coursework.
  • Attend online orientation to meet your faculty and classmates.
  • For all healthcare, public health, paralegal, and pharmacy technician programs, applicants must complete and pass a required criminal background check, which is provided by the university.
  • Note that students applying to healthcare programs may need to identify a practicum site. The university provides a list of approved practicum sites and will support students in site selection.

To begin this process, we invite you to contact a member of our admissions team at 888-768-6861 or complete the Request Information form.

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