Special thanks to Maria Montoya for her content contribution to this week's 52.
Employers are looking for more than just skills when they are trying to find the right employee. They are also looking for someone who possesses a special work ethics, values, or attitudes that complement their organization. When reading your resume and cover letter, and after speaking with you in an interview, employers will be looking for these traits in you. Do you have them? If you have not taken the time to identify the traits you bring to the table, you will likely blend in with other candidates, and will not stand out from the crowd. Therefore, every job seeker needs to raise their awareness regarding their unique combination of traits – also known as their brand.
Your brand is what employers think of you when they receive communications from you. You want to ensure that you know what your brand is, and consistently communicate your brand in your cover letter, resume, social media (such as LinkedIn), and in your interviews. If you don’t actively manage your brand, your reputation and image will be created for you – sometimes undesirably. To learn more about your brand, or to start working on managing your own brand, contact career services for a career coaching session.
View the rest of the 52 Tips in 52 Weeks series here!